We started because small businesses needed better answers
Back in 2019, we noticed something. Business owners in Thailand were struggling with finance basics—not because they weren't smart, but because resources were either too academic or too simplified. We wanted to bridge that gap with something practical.
How we got here
Our founder, Anirut Wisetchat, spent years working with SMEs across Southeast Asia. He kept seeing the same pattern: talented entrepreneurs hitting walls because they didn't understand cash flow, profit margins, or basic financial planning.
So in early 2020, we launched our first workshop series—just twelve people in a small office near Udon Thani. The feedback was clear: people wanted real-world examples, not textbook theories. They wanted to ask questions without feeling judged.
That's become our approach. We focus on practical skills you can actually use next week, not abstract concepts you might need someday.
What guides our work
Clarity over complexity
Financial concepts don't need to be confusing. We break things down until they make sense, and we're not afraid to use simple language when it works better.
Real business context
Every example comes from actual businesses we've worked with. Names changed, but the situations and numbers are real. That's how you learn what actually works.
Questions welcome
There's no such thing as a stupid question here. If you're confused about something, chances are others are too. We create space for those conversations.
Meet some of our team
Somchai Rattanakul
Financial Education Lead
Somchai spent twelve years in corporate banking before joining us in 2021. He designs most of our curriculum and leads our advanced workshops.
Phuwadon Meesuk
Program Coordinator
Phuwadon manages our learning programs and works directly with participants. He's the person you'll probably email most often if you join a course.
Our teaching approach
We keep groups small—usually eight to fifteen people. This matters because you need room to ask follow-up questions and work through your specific situation.
Most sessions combine short explanations with hands-on work. You'll spend more time calculating and analyzing than listening to lectures. And we use anonymized data from actual businesses, so the scenarios feel relevant.
- Small cohorts where everyone participates
- Real financial statements from Thai SMEs
- Focus on skills you'll use immediately
- Follow-up support after programs end
Ready to improve your financial skills?
Our next program cohort starts in September 2025. Spots are limited because we keep groups intentionally small. If you're interested, get in touch and we'll send you details.
Contact Us